In 2014, I embarked on an informal journey of learning UI design. While the concept of democratizing the blood donation process was compelling, I soon realized that a crucial element was missing: background research. It was during my Human-Computer Interaction program at DePaul University that I had the opportunity to delve into the world of research. For my “Foundations of Research” class, I chose to focus on the concept of blood donation and non-profit organizations. The title of my research was:

“Aesthetic and Social Factors for Designing Non-Profit Websites and Apps”

Through this research, I explored various factors that contribute to the trustworthiness of a non-profit organization and how such organizations can effectively engage users to maintain a sustainable pool of donations. This research provided valuable insights into the design considerations and strategies that can enhance the user experience and impact of non-profit websites and apps.

During my research review, I came across several key findings that influenced the creation of the new UI:

• Bright and warm colors, along with circular elements, can promote visual harmony and create a soothing effect on users’ minds. When used effectively, these elements have the potential to enhance engagement on the website.

• Users tend to connect more with real-life imagery compared to abstract or representative graphics.

• Users prefer concise and relevant information, supplemented by visual cues such as icons and images.

• Emojis can be utilized to provide feedback to users on their progress, creating a sense of achievement. They can also be leveraged to gamify the experience, making it more interactive and enjoyable.

• Gamification elements, such as challenges, levels, and rewards, enhance the user experience and encourage continued interaction with the product.

• By providing incentives, users are more likely to stay engaged with the product and continue using it.